Josepha Gehrke
Company:
Europace is the leading web-based platform for mortgage finance and related financial and insurance products in Germany.
Challenge:
Establishment of UX at Europace, approx. 200 employees, various target groups and many parallel product developments
My part:
Finalize and continually develop personas:
- Hypothetical personas, which were expanded to authentic personas
- I evaluated and summarized interviews and visualized them in different media
- For take away and easily accessible for all employees
- User profile canvas poster
- Life-size displays
- Need postcards
- Planning and implementation of a persona lunch for the first introduction
Challenge:
Create user journey
My part:
- In a team with business analysts, UX colleagues and an illustrator
- For different personas and products (B2B & B2B2C)
- Design and print templates in various sizes
Company: Signal Iduna
Signal Iduna is a leading insurance company in Germany.
My part:
- Analyzing interviews
- Development of a Customer jouney vision
- Alignment and Integrating of all stakeholders in swim lanes
- Visualizing gains and pains
- Best way to derive business decisions for all management levels
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