Here you can find some deep dive aspects of my work @tillhub.​

Team Mentoring and up-skilling

Create together and grow

- Workshops for persona creation + user journeys

- Workshop on how to derive feature decision out of interview answers

- Workshops for ideation methods: morphological box, Popcorn flow, amm

- Workshops for market analyzing and benchmarking

- Ongoing UI mentoring, 2nd pair of eyes method

- Created a checklist for UI and UX rules and principles

- Set up a design system (ongoing) for 5 products


Set up standards and organize

- Created templates and setup standards for interview scripts, confluence templates 
for
   communicating research results, product requirements, etc.

- Daily / weekly sync for status quo of current development

- Bi-weekly deep dive in special features of figma or product exploration etc.

- Monthly alignment of OKRs, vision, and goals of the design team

- Always available for questions

Stakeholder management

- Analyzed how the design team is set up inside the product development 
process

   and the whole company

- Collect stakeholder requirements, align priorities, handle stakeholder discussions, 
present research

   outcomes, derive and align decisions

- Derive priorities: How big is the design work load for each. 
What is sprint relevant,

   what are design system todos, 
Figma structure, strategy/vision work, research, documentation, etc

Ensure quality of output and outcomes

- Define Acceptance Criteria very detailed

- UI: the more design files are pixel-perfect the more we get respected, 
speed up development,

   and customers enjoy

- Align checklist for UI and UX rules with all developers, PM, QA colleagues as well

- Interviews with existing customers (quality control + find out more)

- Hotjar tool to watch recordings how customers click and work with our product

- In the beginning I am a controller and make a lot of comments in figma

- A good design system helps to avoid failures and establish corporate UI/UX rules

- The more standards we define together, the less we have a quality problem

- I am a sparrings partner, challenging ideas

Advocate and successfully implement 
 a customer-centric
mindset and approach

- Roadmaps/OKRs: Key results contain user testings and validation

- Setup an automatic user observation and direct feedback tool 
(hotjar, integrated in slack,

   Operation+Support team is involved 
and can directly contact customers)

- Bi-monthly interviews with customers

- Quarterly interviews/testings for new features, 
invite colleagues from other departments

- Communicate all research results company wide and highlight success or fails

- Measuring success is an ongoing topic: 
qualitative: Hotjar, interviews and direct customer feedback,

   quantitative: churn rate, Google Analytics and other business KPIs

- Everyone inside the company can propose new features, BUT has to follow a 
strict funnel with explaining user need, what is the potential benefit, etc.

 

Internal processes have been improved via:
- User journey of product development and design processes, 
to give user testings

   and fast iteration a timeslot
- Optimized time frames and refinement process to ensure fast iterations
- We developed a new definition of ready and definition of done 
to integrate the design process