Josepha Gehrke
Here you can find some deep dive aspects of my work @tillhub.
Team Mentoring and up-skilling
Create together and grow
- Workshops for persona creation + user journeys
- Workshop on how to derive feature decision out of interview answers
- Workshops for ideation methods: morphological box, Popcorn flow, amm
- Workshops for market analyzing and benchmarking
- Ongoing UI mentoring, 2nd pair of eyes method
- Created a checklist for UI and UX rules and principles
- Set up a design system (ongoing) for 5 products
Set up standards and organize
- Created templates and setup standards for interview scripts, confluence templates
for
communicating research results, product requirements, etc.
- Daily / weekly sync for status quo of current development
- Bi-weekly deep dive in special features of figma or product exploration etc.
- Monthly alignment of OKRs, vision, and goals of the design team
- Always available for questions
Stakeholder management
- Analyzed how the design team is set up inside the product development process
and the whole company
- Collect stakeholder requirements, align priorities, handle stakeholder discussions, present research
outcomes, derive and align decisions
- Derive priorities: How big is the design work load for each. What is sprint relevant,
what are design system todos, Figma structure, strategy/vision work, research, documentation, etc
Ensure quality of output and outcomes
- Define Acceptance Criteria very detailed
- UI: the more design files are pixel-perfect the more we get respected, speed up development,
and customers enjoy
- Align checklist for UI and UX rules with all developers, PM, QA colleagues as well
- Interviews with existing customers (quality control + find out more)
- Hotjar tool to watch recordings how customers click and work with our product
- In the beginning I am a controller and make a lot of comments in figma
- A good design system helps to avoid failures and establish corporate UI/UX rules
- The more standards we define together, the less we have a quality problem
- I am a sparrings partner, challenging ideas
Advocate and successfully implement
a customer-centric
mindset and approach
- Roadmaps/OKRs: Key results contain user testings and validation
- Setup an automatic user observation and direct feedback tool (hotjar, integrated in slack,
Operation+Support team is involved and can directly contact customers)
- Bi-monthly interviews with customers
- Quarterly interviews/testings for new features, invite colleagues from other departments
- Communicate all research results company wide and highlight success or fails
- Measuring success is an ongoing topic: qualitative: Hotjar, interviews and direct customer feedback,
quantitative: churn rate, Google Analytics and other business KPIs
- Everyone inside the company can propose new features, BUT has to follow a strict funnel with explaining user need, what is the potential benefit, etc.
Internal processes have been improved via:
- User journey of product development and design processes,
to give user testings
and fast iteration a timeslot
- Optimized time frames and refinement process to ensure fast iterations
- We developed a new definition of ready and definition of done
to integrate the design process